Michael Jordan and his brand, during his playing career and throughout the last decade, have become synonymous with aesthetic beauty and overall greatness in terms of performance. As of late however, due to factors unknown to the average consumer (which I am) the shoes being released by Jordan Brand have been a severe disappointment, looking less stylish and more like abstract art; an "aquired taste". The shoes that used to appeal to the masses are now only being bought by the faithful sneakerheads and/or basketball players that use the shoe as a status symbol. The shoes are overpriced and lack the type of hype that many of his "retro" shoes got and the anticipation that people all over the world experienced leading up to their release. The inages below are the newest addition to Jordan Brand (left) and an example of one of the brand's most productive and popular shoes in terms of sales and endurance:
It may seem like and exaggeration or too harsh, but the fact that the shoes are getting less stylish and more expensive is just evident of the ideology that money runs everything. That even if the shoe is lacking in terms of its committment to quality and performance, if it's making money its ok. Only when nike and Jordan Brand goes back to the way it was before will the quality of their footwear increase once again.
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